SEO

A COMPREHENSIVE APPROACH TO SEO WILL INCREASE TARGETED WEB TRAFFIC, GENERATE QUALIFIED LEADS AND IMPROVE BRAND RECOGNITION.

From conveying your message in a readable fashion, to creating an engaging, friendly user experience… all while knowing the intricacies of and appealing to Google’s ever-changing ranking algorithm.

Search engine optimization (SEO) is all about relevance. The more relevant your website is, the more visible your website will be on the search engine results pages. It’s not enough to simply build and publish a beautiful website, but you probably already know that because you’re here reading this.

We at Crossland would to consider three aspects of search engine optimization: content, incoming links and the technical aspects of your website.

CONTENT RELEVANCE

The first thing you need to take a look at is content. From our experience, If you're serious about search engine optimization and embarking on either an outsourced engagement or handling it in-house you need to ask yourself some questions:

Is my content relevant?
Is it keyword rich or is it “blather” rich?
Is my content dense?
Is there enough to impress a visitor that you are an authority on the subject?
Is my content addressing all visitors?
Is it connecting with visitors at the various stages of the buying process?
Is my content compelling?
Does it solve the visitor’s problem?
Is my content leading visitors to take a desired action?
Did you remember to ask for the order?
Address these questions and you’ll be nearly half way home to a successful outcome.

LINK REPUTATION

The next element to address in website optimization is improving your link reputation. Links are hyperlinked text that reside on third party websites that point to your website. Google’s ranking algorithm is based largely on the number and quality of inbound or back links pointing to your website. In two words, it’s a “popularity contest”. The more (and better) links you have, the more popular you are. Or in Google’s eyes, the more relevant your website is.

There are several ways to improve your link reputation:

Submitting your site to relevant web directories – general and specific
Public relations – submitting relevant company news to news sites
Business partnerships – links from distributors, partners and vendors
Blog posts – links from your own and other publishers
Profile building – building company profiles on social media sites
Negotiated links – placing links on relevant sites for compensation
Each one of the above mentioned link building tactics, if employed correctly, can make a marked improvement in your search engine rankings. If not employed correctly, can be a huge wasted expense.

TECHNICAL ISSUES

Consider the information provided on our website as a 35,000 ft. level view of SEO. While any of the above may not appear to be rocket science, good SEO is about doing relatively simple things correctly and methodically ... day after day.

OUR GOAL

Our Goal at Crossland Media is to help you with all the relevant aspects that may apply to your site.